How Public Relations Strengthens Hospitality
Workshop Description:
The use of public relations as a tool to work hospitality. Public relations is the strategic communication process that builds mutually advantageous relationships between organizations and their respective publics. How to use hotel public relations to show what sets them apart in the market. Having a complete communication plan is essential, including a crisis communication guide.
General Objective
At the end of the course, the participants should understand the importance of using public relations as a fundamental tool that, when complemented with the marketing strategy, will help achieve the objective of highlighting their hotel from the competition and a positive reputation for the complete business experience. Obtain basic knowledge of how to work a crisis management portfolio.
Thematic Content Distribution
- The integration of public relations to work Hospitality.
- How to work with the editorial board to position my product.
- Identify and create a guide to address potential crisis situations.
Educational Strategies
The course will be divided into:
- Basic knowledge of public relations
- Evaluation of public relations strategies and the hotel industry
- Identify target audiences
- Learn how to connect with publishers in the media
- Acquire the knowledge of a guide to attend a crisis management
Workshop Procedure
As part of the course, different workshops will be carried out individually and/or in groups. With these workshops they will be able to put into practice the theory acquired in the classroom. They will be trained to be able to make an effective approach to the media. They will have the opportunity to study and evaluate different cases of crisis management in the hotel industry.